News feed what is

Facebook also injects ads into the News Feed. The more Facebook knows about you, the more relevant the ads will be. Implicit signals come from your normal behavior on Facebook. Every story has a little drop-down arrow in the top right corner that lets you:. This lets you pick people or Pages whose posts you always want to see at the top of your News Feed, which can be useful for staying informed about a loved one, best friend, favorite brand, or your own business.

Facebook is constantly tweaking the News Feed. This article will adapt too. Here are all the News Feed change announcements so far:. More Relevant Ads — Fewer ads that other people hide, Fewer ads similar to ones people have already hidden.

Higher Quality News — More links to high quality articles, Fewer links to meme photos, related articles to ones you clicked, highlighting stories with new comments. More Status Updates From Friends — More text status updates from friends, fewer text status updates from Pages, more link share stories from Pages, fewer text updates with embedded links from Pages.

Fewer Page posts that have already been shared by that Page, fewer spammy links that use inaccurate language or formatting to trick people into clicking. Focusing On Explicitly Shared Stories — More explicitly shared stories from third-party apps and fewer implicitly or automatically shared stories.

Showing Better Videos — More videos people watch and watch for a long time, more videos to people who watch videos and fewer videos to people who skip videos. Reducing Promotional Page Posts — Fewer posts that solely push people to buy a product, install an app, enter a sweepstakes, or that reuse the exact same content from ads. Minimizing Hoaxes — Fewer posts that people flag as hoaxes or delete after posting because they are scams or deliberately false news. Showing More Content From Friends More posts from friends instead of Pages, fewer stories about friends Liking or commenting on a post, more posts from the same sources for new users without much content in their News Feed.

The See First Feature — A new feature lets you choose friends or Pages whose stories you want to see first at the top of your News Feed. Incorporating Actions Taken On Videos — More videos that people turn on the sound for, watch full screen, or watch in high definition. Incorporating Reactions — More stories similar to ones you react just as with Likes. Offline News Feed — When someone has slow connectivity, Facebook will re-rank previously downloaded stories by relevance and display them instead of a loading symbol.

This might include a ticker that streams at the bottom of a television channel showing headlines and updates, or it might refer to a hour news channel. In this breakdown, we will focus primarily on the former definition as this is the one that can have the most potential benefit for digital marketers and the like.

If you intend to be successful on Facebook as a marketer , then it is very important that you try and get your content onto the newsfeed. Likewise, once someone has started following you on social media, it is unlikely that they will actually visit your page in order to look for updates. So even now, people are only going to see your images, videos and blog posts if they show up on their newsfeed. The problem is that when a Facebook page shares a link, an article or anything else, that pFrost will only be visible to a small percentage of the followers on the page.

Facebook once showed its users every piece of news from all their friends and all their pages. However, they changed this once the amount of content began to swamp the homefeeds. These signals are based on user research and were built with feedback from news publishers and academic experts. They will only apply to news content.

We are continually working to improve News Feed, and we're constantly iterating to improve the experience for people on Facebook. The goal of News Feed is to connect people to the stories they care about most. When we make updates to News Feed, we rely on a set of core values which guide our work. This work is targeting misinformation, sensationalism, clickbait and posts that fall outside of our Community Standards. As we continue this effort, here are some basic guideposts for publishers to keep in mind to reach their audience on Facebook.

We also look at more universal signals like the overall engagement likes, comments, shares that a post has. Publishers should focus on understanding the audiences they want to reach, so they can create content meaningful to them.

Informative: One of our News Feed values is that feed should be informative, because people value stories that they consider informative. Something that one person finds informative or interesting may be different from what another person finds informative or interesting — this could be a post about a current event, a story about a celebrity, a piece of local news, or a recipe. Publishers should focus on creating content their audiences will find new, interesting, and informative.

Clear headlines: Pages should avoid headlines that withhold information required to understand what the content of the article is and headlines that exaggerate or sensationalize the article to create misleading expectations. See more best practices here. Spam: Pages should should not deliberately try to manipulate News Feed to get more distribution than they normally would.

Accurate information: We know there is misinformation on Facebook, and we take this very seriously. False information is harmful to our community, it makes the world less informed, and it erodes trust.

We believe strongly that people should feel — and be — safe and respectful when they use Facebook. To help balance these needs and interests of a diverse community, we may remove certain kinds of sensitive content or limit the audience that sees it. Publishers should follow our Community Standards.

Keeping you safe: We remove content, disable accounts, and work with law enforcement when we believe there is a genuine risk of physical harm or direct threats to public safety. Learn more about how Facebook handles abusive content here.

Encouraging respectful behavior: To serve the needs of our diverse community, we may remove or limit audiences for certain kinds of sensitive content.